Location: Beverly Hills, CA . Not your location?
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If you love coffee, you know -- good coffee costs money, and brand name coffee costs even more. But, how about the mom and pop, the bodega owner, the vendor cart, the Cuban restaurant that you love with amazing coffee? Most anyone with a coffee maker and a bit of good taste can compete with monoliths of caffeine consumerism. But if some enterprising person with a cash register and coffee machine should fill it with a quality fresh roasted Arabica bean, who would know? And who would take advantage of this deal, free of regalia and fanfare, but chock full of integrity and flavor? The answer is: a few brave coffee lovers -- those who are willing to risk their taste buds in search of a rare bargain, a secret they can enjoy regularly. That merchants with no name brand should add quality coffee to their menu and sell it at regular price is a leap of faith. They trust in good coffee, and that the discriminating judgement of others will ultimately unhide it.